Prospects and challenges in international business
DOI:
https://doi.org/10.5281/zenodo.12628799Keywords:
International Business, Globalization, digital transformation, liquid modernity, third waveAbstract
The article analyzes the perspectives in international business, focusing on key topics such as globalization, technology, sustainability and corporate social responsibility. In addition, the importance of adaptability, technological innovation, continuous training and a long-term vision is highlighted to be successful in this changing environment. The works of Zygmunt Bauman and Alvín Toffler are cited as valuable perspectives on these changes. The main objective is to examine the thematic trajectories over almost three decades of publications on those topics. From the review of scientific literature, general trends in economic relations and international business have been identified.
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References
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Bauman, Z. (2002). Modernidad liquida. Buenos Aires. Fondo de Cultura Económica de Argentina. Begoña, O.
Islas, Octavio, Amaia Arribas, y Fernando Gutiérrez. (2018). «La contribución De Alvin Toffler Al Imaginario teórico Y Conceptual De La comunicación». Revista Latina De Comunicación Social, n.º 73 (marzo):648-61. https://doi.org/10.4185/RLCS-2018-1274.
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Toffler, A., (1980). La Tercera Ola. Ediciones Nacionales. Ltda. 1981
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